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What is SEO ? | SEO


As a digital marketer, SEO (Search Engine Optimization) is one of the most important tactics to drive traffic to a website. It involves making technical changes to your website, creating valuable content, and building relationships with other websites to improve your website’s ranking in search engine results pages (SERPs). Here are some tips to help you get started with SEO.
  1. Do keyword research The first step in any SEO strategy is to identify the keywords that your target audience is searching for. You can use keyword research tools like Google Keyword Planner or SEMrush to find keywords that are relevant to your business. Once you have a list of keywords, you can optimize your website by including them in your content, meta descriptions, and headings.
  2. Make sure your website is mobile-friendly More and more people are using mobile devices to browse the web, so it’s essential to have a mobile-friendly website. This means that your website should be responsive and display well on different screen sizes. You can check if your website is mobile-friendly by using Google’s Mobile-Friendly Test tool.
  3. Use descriptive titles and meta descriptions The title and meta description of a page are important for SEO as they give search engines and users an idea of what your page is about. Make sure that your titles and meta descriptions are descriptive and include relevant keywords.
  4. Create valuable content Content is king in SEO, and it’s essential to create high-quality, engaging content that your target audience will find valuable. This could be blog posts, articles, videos, or infographics. Make sure that your content is optimized for search engines by including relevant keywords and internal links.
  5. Build backlinks Backlinks are links from other websites that point to your website. They are important for SEO as they help search engines understand the relevance and authority of your website. You can build backlinks by creating valuable content and reaching out to other websites to request a link back to your site.

In conclusion, SEO is an ongoing process that requires patience, effort, and a solid strategy. By following these tips, you can improve your website’s ranking in search engine results pages and drive more traffic to your site. 

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